Are you focused? Here at FELLERS, we are focused on selling wrap supplies. We live and breathe wrap supplies. We even call ourselves "The World's Largest Wrap Supply Company" and dare anyone to knock us off our throne. Everything we do is focused on selling wrap supplies and we are the leader. It ain't magic. It's just called focus. We ain't perfect. We're just focused. It's really tough to focus and might even be the toughest thing in the world of business to do. But, when you do focus on one thing and eliminate the time needed for other things, you have the best chance of becoming the leader. We are the leader in wrap supplies because we are focused on selling wrap supplies.
When folks ask me what they need to do to "sell more wraps?" What do you think I tell them? Focus on selling wraps. Change the name of your company to a "wrap company". Basically, I tell them to not "chase two rabbits". The business is out there just like rabbits in a forest, it just takes your focus to get it.
Why focus on wraps instead of something else? Sorry, that's your call. But I can tell you this. Wraps are a new thing. Even though they have been around for a few years, if you go out and ask 50 people what a wrap is, more than likely, 49 of them will tell you it's a sandwich or a sweater. So, there you go. Most really successful businesses get started at the beginning of a trend. The wrap business is still at the beginning 'cause most people don't even know what a wrap is. Did anyone know what a cell phone was in 1980? Nope.
As for me, I love the wrap business. It's cool as hell. It's art. It's about individuality. It's about standing out in a crowd with advertising that actually gets results. And, it's about making money. Auto wraps, motorcycle wraps, wall wraps, boat wraps, whatever-wraps ... just focus on wraps and help us change the world.